It seems as if everything today is on the Internet. You want to buy something, go to the Internet; you want to find a good restaurant, search the Net; even the news is easier to catch on the Web these days. The problem is, when you do a search for anything, you get about a zillion responses back.
There has to be a secret to getting the computer to sift through that mountain of electronic responses and just give us the things that really matter, doesn’t there? Yes, in fact there is a way to make sure that what you receive back as a response for your search is really what you want.
The secret is in being specific about what you ask the search engine to look for. Let me show you an example: let’s say you want to find a veterinarian to take care of Fido. Okay, you put “veterinarian” into Google (one of the biggest search engines) and you get something like 14,600,000 responses; just a few more than you need. Okay, but you don’t need a vet that takes care of farm animals, you need a small animal vet, so let’s put “small animal veterinarian” into Google, and now you’ve only got 8,800,000 responses. Still too many for you? Okay, how about adding the name of your city to that? Now you’re going to be down to about 100,000 answers.
Obviously, this is still too much for you to look at. But, the way search engines work is that they put the best matches for your keywords at the beginning of the list. So, with this final search, the couple dozen answers are going to be the ones you want. On the other hand, with our first search, you might have to go through a couple of hundred answers, before finding one that can help you.